Media Training - Dealing with the press
About this training
Successfully dealing with the media is often no different from succeeding in any other part of your business; it requires planning, strategy, hard work, and allocation of resources.
Whether you are preparing for interviews with newspapers, magazines or radio or TV, we can make you shine. Our goal is simple: to make you confident, comfortable and relaxed in any interview situation and give you the ability to control not only your message but also your exact quotes used by the media.
Program
The following topics will be addressed:
1: How is the world of press and media organised?
- Structure and ownership groups: newspapers, magazines and audiovisual media
- Which are the powerful players?
- Which medium should you approach for which target group?
2: What is news?
- How do you make your message newsworthy?
- What is a journalist looking for?
3: The press release
- General tips and tricks on writing a press release.
- How do you get the right attention?
4: How does an editorial staff work?
- How and by whom are decisions made, on an editorial board?
- Who is the best person to contact?
- Is it better to organize a press conference or not? At what time?
- What are the deadlines for journalists?
5: Preparing interviews
- What types of interviews exist?
- How do you prepare for an interview?
6: Media interview techniques
- How do I give a journalist enough information, but not show the 'back of my tongue'?
- How do I respond to 'annoying' questions?
- How do I turn a 'negative' interview into a positive story?
- How do I learn to communicate effectively and specifically in a journalistic interview?
- How can I formulate my message concisely and concretely?
- How do I communicate my expertise in a comprehensible and balanced way?
- How do I substantiate my point of view with clear arguments and in 25 second quotes?
- How do I deal with stress during the interview?
- The power of non-verbal communication: what should I pay attention to?
7: Camera and/or microphone training
- Live exercises in front of the camera
- The exercises help you to communicate your message effectively and efficiently to a wide audience.
- The optimal preparation for a journalistic interview
- Tips on how to focus on your central message
- How to express your core message concisely and concretely
- How to make your expertise clearly accessible to a wide audience
- Techniques to defend your point of view in a critical interview
- How to deal with stress during an interview
8: Crisis communication
- How do I react when the press is at my door or on the line?
- Drawing up an action plan for effective crisis communication
- Strategic approach to a crisis or moments of crisis
- Do's and dont's: pitfalls to avoid, using concrete examples
9: Crisis management
- How do we keep a crisis under control?
- Influences on internal and external communication
- A 10-step plan.
- How can we prepare?
10: What if I have complaints?
- Deontology of the journalist: What should he or she abide by?
- Where can I go with complaints?
- How do I keep a good relationship with the press?
Target group
The intended audience for this Media Training course includes business executives, entrepreneurs, spokespersons, communications professionals and those who want to be in control in every media situation.
Approach
Whether you are looking for a morning’s TV training for one person or a full day Press, TV and Radio course for ten or more people, we will design a media training programme that precisely meets your organisation’s requirements.
Before the training, through research and consultation with you, we make sure that we have a thorough understanding of the messages that your organisation needs to get across.
On the training day, with the emphasis firmly on practice and detailed feedback, each participant is put through a series of true-to-life interviews, building their confidence and preparing them for the real thing.
After the course, each participant is given a copy of their interviews with detailed feedback.
Trainers
Results
This training will enable you to use proper interviewing techniques, formulate your message in a clear way and build a win-win relationship with the media.
You will learn in this interactive workshop:
- how you can effectively prepare for media interviews
- how your body language can reinforce your message
- managing stress and emotions during the interview
- how to make a strong visual and verbal impression
- to sharpen your communication skills
Testimonials
“I am happy to give positive feedback on the Media Training course with expert Lies Martens yesterday. This was absolutely top level.”
Wouter PoelsFederal Public Service - Foreign Affairs
“I was looking for some techniques to deal professionally with the media. Expectations were fully met and the immediate feedback on the camera exercises is very interesting. Smooth and interactive training given by Lies Martens, who knows her profession inside out.”
Gunther UyttenhoveColruyt Group
Register
Choose the desired date and location for this training.
Successfully dealing with the media is often no different from succeeding in any other part of your business; it requires planning, strategy, hard work, and allocation of resources.
Whether you are preparing for interviews with newspapers, magazines or radio or TV, we can make you shine. Our goal is simple: to make you confident, comfortable and relaxed in any interview situation and give you the ability to control not only your message but also your exact quotes used by the media.
Brussel - BluePoint
From
€ 795,00(VAT excluded)
Max. 6 participants
Successfully dealing with the media is often no different from succeeding in any other part of your business; it requires planning, strategy, hard work, and allocation of resources.
Whether you are preparing for interviews with newspapers, magazines or radio or TV, we can make you shine. Our goal is simple: to make you confident, comfortable and relaxed in any interview situation and give you the ability to control not only your message but also your exact quotes used by the media.
Zemst - Elewijt Center
From
€ 795,00(VAT excluded)
Max. 6 participants
