AI for Sales
About this training
Selling today requires more focus, speed, and relevance than ever. Customers are better informed, harder to reach, and expect a personalized approach. At the same time, sales professionals are often bogged down by repetitive tasks: maintaining lists, collecting data, drafting quotes, organizing follow-ups... These are necessary steps, but they slow down what really matters: selling.
That’s where AI comes in. Not as a magic wand, but as a smart enhancer. Artificial intelligence helps you generate leads, prepare conversations, personalize quotes, and follow up with clients – all without losing your style or authenticity. Less time on admin, more time selling.
This training is for sales professionals who want to boost their results without compromising who they are. Practical, concrete, and focused on what works today.
The course is taught by an AI expert.
Dieter Vanden Heede, an experienced AI expert, will guide you step by step through practical scenarios and real-life cases. With his years of experience in the AI sector, he will ensure that you see immediate results.
Program
Program Content:
- What is AI, and how is it changing the sales process?
- Generating leads with AI: from scraping to scoring
- Smart prospecting: segmentation and personalization at scale
- Preparing sales conversations with real-time customer insights
- Creating personalized proposals in a fraction of the time
- Automatically following up on open leads and clients
- Integration with CRM and sales automation tools
- Using AI for cross-selling and up-selling
- Ethical considerations in AI for sales (privacy, transparency)
- The human touch: balancing tech and relationships
Target group
This course is designed for professionals who want to better understand and apply AI and ChatGPT in their daily work environment.
More specifically:
- Account managers, sales reps, business developers
- Sales managers who want to empower their teams with AI
- Freelancers or consultants looking to sell more efficiently
- Anyone who wants to use technology without losing their personal touch
So be sure to bring your laptop so you can get started right away in this workshop.
Approach
In this interactive workshop, you will get to work immediately on your own using concrete assignments and exercises.
- Interactive sessions with realistic sales cases
- Live demos of AI tools with hands-on testing
- Exercises using your own client data or examples
- Reflection on your selling style and how AI can support it
This training consists of a mix of theory, demonstrations, practical assignments and lots of interaction. You will learn to deploy generative AI tools for your own purposes, get to work live with AI-powered chatbots and experiment with image recognition and text generation.
So be sure to bring your laptop so you can get started right away in this workshop.
Trainers
Results
After completing this training:
- You’ll know where AI can enhance your sales process
- You’ll follow up leads faster and with more focus
- You’ll prepare sales conversations and proposals more efficiently
- You’ll understand the ethical and practical limits of AI
- You’ll have a concrete action plan to integrate AI while staying true to your sales style
