Crisis Communication
About this training
An organization’s reputation is often its most valuable asset. When that reputation comes under attack, protecting and defending it becomes the highest priority. Crisis communication training is designed to protect and defend an individual, company or organization facing a public challenge to its reputation. These challenges may come in the form of an investigation from a government agency, a criminal allegation, a shareholders lawsuit, an accident, defective product or any number of other scenarios involving the legal, ethical or financial standing of an entity. To emerge with its reputation intact, an organization must anticipate and respond immediately and with confidence. This training will help companies to prepare for this kind of situations and guide them through the process.
Program
This Crisis Communication Training workshop focuses on the need for successful interaction with the media. It’s a hands-on workshop, with extensive use of videotape feedback, giving participants the tools necessary to work with the media during a crisis. After completing training, your employees will have the skills necessary to confidently and correctly manage media contacts.
Highlights of the one-day program include:
- Extensive training on how to properly interact with the media
- Tactics to use in order to maintain positive attention, while diverting negative public attention
- Videotapings using real-life crisis situations
- Individualized feedback sessions reviewing the video tapings. This helps to identify both strengths and areas for improvement in handling the media
- How to issue a strong press release.
- Proactive and strategic measures for successfully handling a crisis situation.
Target group
This training is beneficial for very member of your crisis communications management team: pr-managers, spokespersons, communication directors and legal or risk managers.
Approach
This training is very practical and is tailored to the specific context of your company or organization. During the training itself, the emphasis is mainly on practical exercises and real-life simulations.
Trainers
Results
In this training you will learn
- How to conduct face-to-face interviews during a crisis
- How to manage a crisis situation safely and effectively
- How to satisfy the media's needs during a crisis, while working for your company’s best interests at the same time.
- How to work with the media to present accurate information without being "sandbagged," or appearing misinformed
- How to plan your media presentation - appear knowledgeable and collected under the pressure
- How to maintain control of the most challenging of situations despite scrutiny from the public
Testimonials
“The course fully met my expectations. The trainer was great both in terms of content and the way the training was given. I now have a better understanding of how to answer certain questions from the media and which techniques can be used for this purpose.”
Jan FrançoisKuwait Petroleum
“Lies Martens combines great expertise and experience with a warm personality and great empathy. The group immediately felt at ease and received excellent advice. Through many practical exercises, we were immediately given actionable and very useful tips.”
Lien De KeukelaereAntwerp Musea
