Internet Marketing
About this training
Internet marketing is becoming more and more important in the total marketing mix. The internet totally changed the game for existing marketing strategies and created a new type of consumer at the same time. So, what are the most suitable internet tools for a successful e-marketing campaign? And how do you get more results out of your marketing efforts with a limited budget? In this practice-oriented course you will learn all the ins and outs of online marketing techniques, enabling you to work towards a more efficient customer-seeking strategy and higher customer satisfaction.
Program
- Internet marketing as a communication strategy
- Website conversion: visitors versus yield
- E-marketing put into practice
- Search engines in marketing: your website at the top
- Online advertising: banners versus pay per click
- E-mail marketing: the power of e-mail
- Web 2.0 and social media as marketing tools
- The importance of Youtube, Facebook, Linkedin and Twitter
- Analytics: measuring is knowing
Target group
The “Internet Marketing” course is aimed at marketing professionals, promotion executives, commercial staff members, webmasters, communication managers and anyone within the organisation who is involved in target-oriented communication.
Approach
This workshop will be customized to your specific needs. The trainer will analyze your website en social media approach in order to draw a list of specific recommendations and best practices.
After the training you will have access to the complete presentation outline, additionnal tips and tricks, checklists en cases.
Trainers
Results
In this Internet Marketing course, the positive and negative aspects of a number of internet marketing instruments are examined and implemented on the spot. (e-mail campaigns, search engines for marketing, online advertising, blogs/communities...).
During this practice-oriented training course, you will learn the following:
- How to achieve a bigger turnover with just a minimum of adjustments to your website
- Why is a large number of visitors to your site not always relevant?
- Which traps or pitfalls ought to be avoided when optimizing our website?
- How to build up an automated relationship with potential clients
- How to set up profitable internet campaigns with a limited budget
- How to create an e-mail mailing list of potential clients
- Which types of online advertising score better than others
- How to get the most out of Google adwords by selecting the right keywords
- How to incorporate Web 2.0 (Facebook, LinkedIn, Youtube ...) into your marketing strategy
- How to measure, follow up and improve the results of your online campaigns in an efficient way.
Testimonials
“For us as a company, it is important to get concrete and practical information around website optimisation and improving our results in search engines like Google. All my expectations were met during the internet marketing course, even more than that. Finally a course that I can immediately put into practice. ”
Gaëlle BoterdaelElectronic Partner
